Nate dives into how is making his mark on the IP and licensing industries through Brainbase’s game-changing technology for brand owners, the growth of our impressive roster of customers, as well as startup trends on his radar heading into the new year.

2:09 – 2:34: Forbes 30 Under 30, Enterprise Technology

Nate discusses the incredible honor for both himself and Brainbase being named to the Forbes 30 Under 30 Class of 2021 in the Enterprise Technology category. As it’s rare for founders from the licensing and IP industries to be included in this list, Nate believes that this recognition will be a huge asset and proof point of our innovative work as we continue to build our credibility and generate awareness as a tech company to watch this year and beyond.

“It’s a helpful validation point for companies that are interested in working with us, but I’m much less concerned about the personal accolade and much more interested in how it can help the team and the business grow.”

-Nate Cavanaugh

04:28 – 05:26: We Play To Win

Competitive both in and out of the workplace, Nate places importance on starting companies that are greatly differentiated. Going into a market where there is a large amount of competition lowers your success rate and decreases the value of your products and services to potential customers who are already tied to their market leader. In terms of Brainbase’s current competition, Nate plays to win. Our customers not only choose our products, but our company as a whole while we continue to shape the licensing and IP industries from a technology perspective.

10:32 – 11:36: Doing Your Market Due Diligence

One of the most important lessons Nate learned since starting his first company is prioritizing market research before diving head-first into your plans. Though exciting to imagine the opportunities you’ll come across and the journey growing your business, it’s vital to deeply assess the industry, the competitive landscape and the real work that would need to be done to reach your goals. Nate points out the hardships of fundraising, customer acquisition, product development and recruiting a top-notch team who are all passionate about the company’s mission and come together to achieve a common goal.