Brainbase Assist to Power Global Licensing Operations for the Brand that Sparks Imagination Through Color

Meet Brainbase’s newest customer! We’re delighted to welcome Crayola into the Brainbase family. Crayola has been inspiring artistic creativity in children since 1903, when the first Crayola crayon box was sold. Since then, the Crayola brand has grown into a portfolio of innovative art tools, crafting activities, and creative toys. The brand aims to “give kids the power to express all that inspires them as they explore, discover, play, pretend, and dream.”

Crayola’s products are marketed and sold in over 80 countries.We’re thrilled to support them with our IP licensing platform, Brainbase Assist. Assist helps streamline and manage a company’s entire licensing business, including deal pipelines, contracts, design submissions and approvals, royalty reporting and more.

Brainbase Assist: Everything you need in a modern licensing platform

Why was Brainbase Assist the right choice for Crayola’s licensing management platform?

“Crayola is excited to partner with Brainbase, which will allow us to holistically service our licensed business more efficiently through their innovative platform," stated Crayola GM of Outbound Licensing, April Heeren. From back-to-school items to essential goods collaborations for today’s modern society, Crayola will be able to bring licensed products to market even faster using Brainbase’s powerful collaboration tools. 

Brainbase Assist will provide Crayola end-to-end visibility of their global consumer products business, automating time-consuming tasks, streamlining key workflows, and enabling real-time performance monitoring via dashboard analytics.

“As one of the world’s most iconic, recognizable brands, Crayola is a true leader when it comes to innovative children’s consumer products.”

-Brainbase Co-founder and CEO, Nate Cavanaugh

“By leveraging Brainbase Assist’s unified licensing product modules, advanced analytics, and machine learning capabilities, Crayola will continue to flourish and grow as they develop impactful licensed products that bring smiles to families across the globe.” We’re proud to have Crayola in the Brainbase family and looking forward to more of their products and IP inspiring children’s imaginations for years to come.