August 4, 2020
kathy ireland® Worldwide Partners with Tech-Startup Brainbase to Drive Licensing Business into the Future
We are thrilled to announce our partnership with kathy ireland® Worldwide, listed as the 26th most powerful brand in the world by License Global magazine. As part of the strategic partnership, Ms. Ireland will also join Brainbase as Global Chief Brand Strategist, with kathy ireland® Worldwide providing us with global brand building and licensing industry expertise.
“With the constant emergence of new technology, our company continually explores new partnerships in this arena that we feel are going to revolutionize their industry and bring solutions to our customers and businesses. Brainbase is a company like no other. Its innovative, cutting-edge technology platform is sure to transform the IP licensing industry,” says Kathy Ireland, Chair, CEO and Chief Designer of kathy ireland® Worldwide.
“As our company continues to grow and enter new categories, we look forward to working with Brainbase CEO Nate Cavanaugh and his ingenious team to be the ultimate platform to streamline and manage our complex business needs,” adds Ms. Ireland.
“Partnering with Kathy and her incredibly talented team is a tremendous opportunity for Brainbase,” stated Cavanaugh. “kiWW® is one of the most highly respected brands in the licensing industry, and we are ecstatic to have Kathy’s brand acumen and guidance for years to come as we continue our mission to make the IP industry more open, efficient and accessible.”
Brainbase’s current client base includes Sanrio, the global lifestyle brand best known for pop icon Hello Kitty®, BuzzFeed, SYBO Games, MDR Brand Management and other globally-recognized brands.