February 18, 2021
Brainbase Assist to Power Global Licensing Operation for Multi-Award-Winning Animated Preschool Series Bluey
In Case You Missed It…
Earlier this month, we announced the newest customer to join the Brainbase family: BBC Studios and their hit property, Bluey!
BBC Studios, a global television production and distribution powerhouse, will be streamlining and managing their Bluey brand licensing business using Brainbase Assist’s intuitive, easy-to-use platform. Of course, we’re elated to be working with them!
Bluey’s Breakout Success
BBC Studios’ Bluey is a major hit in animated children’s television. Airing in the U.S. on Disney Junior, Disney Channel, and streaming on Disney+, Bluey has over 16 million viewers worldwide. Bluey impressively picked up four accolades at the Kidscreen Awards, including Best Animated Preschool Series, Best Writing, Best Directing, and Best Music. Surely, there’s more success coming in the future!
Scalable Support and Insights
We’re proud to be able to provide BBC Studios with an IP management platform that simplifies and streamlines their growing licensing operations for Bluey.
Brainbase Assist helps licensing teams unify their global operations in one place. Assist helps with everything from deals, product approvals, royalty reporting, digital asset management, and dashboard analytics. Additionally, as brands expand their licensing portfolio, Brainbase is with them every step of the way.
“As we continue to grow the wildly successful ‘Bluey’ brand, we noticed an increasing need to create an intuitive and collaborative centralized system,” said Suzy Raia, Vice President of Consumer Products and Business Development at BBC Studios. “We are beginning our relationship with Brainbase to improve partner management and help us make strategic franchise decisions based on insights.”
Proudly Championing our Customers
At Brainbase, our customers are always a priority. Our mission is to make the intellectual property industry more open, efficient, and accessible. Of course, we’re thankful to BBC Studios for joining us on the journey.
As our Co-founder and CEO Nate Cavanaugh said, “We are ecstatic to welcome BBC Studios to the Brainbase family…Our team is excited to see Bluey’s consumer products come to life on our platform, and to provide best-in-class technology to support their globally-recognized IP and rapidly growing consumer products business.”
The sky’s the limit for BBC Studios. We’re thrilled to support their licensing team as Bluey continues to make kids smile around the world.