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Chefclub and Moose Toys Join the Brainbase Family

Brainbase Assist to Power Global Licensing Operations for Two High-Growth Brands


Meet Brainbase’s two newest customers! We’re happy to have Chefclub and Moose Toys join the Brainbase Family.

Chefclub is a digital cooking brand. Based in Paris, they have more than 1.5 billion monthly organic viewers, and 100 million followers worldwide. Chefclub is known for delicious “creative and entertaining” recipe videos.

Moose Toys is an award-winning, leading innovator in the toy industry. Their hit products include Squeakee the Balloon Dog, Bluey, and Heroes of Goo Jit Zu. 

Of course, both of these high-growth brands are quickly expanding their licensing on a global scale. We’re thrilled to support them with our IP licensing platform, Brainbase Assist. Assist helps streamline and manage a company’s entire licensing business, including deal pipelines, contracts, design submissions and approvals, and more. As each company expands their licensing portfolio, Brainbase will be there to support their growth every step of the way.

Providing User-Friendly Design and Proactive Innovation

Why was Brainbase Assist the right choice for a licensing management platform?

Chefclub Senior Vice President of Global Consumer Products and Business Development, Marie-Laure Marchand, explained the decision to use Brainbase was in part due to “the platform [being] so user-friendly.”

Brainbase Assist makes human-friendly design a priority. We’re proud to offer an intuitive, collaborative platform that quickly becomes second-nature to use. We’re also proud of our implementation team. They routinely going the extra mile to support our customers.

 “As a startup, we were looking for a system that could regroup all the key licensing phases, from contracting to royalty reporting as well as product approvals. Brainbase had the solution to all our requirements. Moreover, it is a great pleasure working with the team who is always very proactive and ready to implement new features to improve the experience.” – Marie-Laure Marchand

Support for Expanding Global Licensing Operations

Additionally, Brainbase Assist seamlessly provides the support our customers need as they scale. From well-established, robust licensing operations, to startup companies expanding their licensing, Assist is the ultimate “brand command center.”

“Heading into 2021 with multiple successful product releases, we knew the time was more pertinent than ever to choose a licensing management platform that would support us in the present and help us flourish in the future,” said Menal McGrath, vice president, global licensing, Moose Toys. “Brainbase’s commitment to product and innovation resonated with our team as we look to continue disrupting the toy and licensing industries with our work.”

Our Passion is Bringing Customers’ IP to Life

In conclusion, our mission is to make the intellectual property industry more open, efficient, and accessible. We’re thankful to have Chefclub and Moose Toys as partners on the journey.

“Chefclub and Moose Toys are two of the most celebrated companies in the licensing industry as of recent and we’re ecstatic to be working with them,” says Ted Larkins, global licensing head at Brainbase. “Our platform and technology will function perfectly to support their globally-recognized intellectual property and rapidly growing consumer products businesses.”

Above all, the future of Chefclub and Moose Toys is bright. Whether cooking up new licensing partnerships, or bringing joy to kids with character-driven IP, we’re excited to support each of these companies, both through Brainbase Assist, and a collaborative relationship with the Brainbase Team.

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