We’re excited to release Episode 8 of The Brainbase Podcast where we have an inspiring conversation with the Chair, CEO and Chief Designer of kathy ireland® Worldwide and Brainbase’s Global Chief Brand Strategist, @Kathy Ireland! From philanthropic endeavors that positively impact the world, to growing a company that generates billions of dollars in retail sales and was named the 26th Most Successful Brand in the world by License Global Magazine, Kathy reveals her keys to success across all sectors of business and what the future holds for kathy ireland® Worldwide.
5:00: There’s No Such Thing As An Overnight Success
Kathy hones in on the strategic growth and diversity of her current product portfolio. Since the very beginning of kathy ireland® Worldwide, she has always placed importance on brand integrity and awareness to form long-lasting relationships with her partners. Additionally, both Nate and Kathy fully understand what it means to see hard work turn into something fruitful and how a trusted team can lead you to success.
9:18: It All Started With The Socks
Throughout her modeling career, Kathy Ireland was the face of several distinguished luxury brands. By the time she was pregnant, she continued her journey into more environmentally sustainable brands and took her first offer to perform test marketing for a pair of hemp and plastic bottle recycled socks. From there, she realized how interesting the licensing space was and took off with kathy ireland® Worldwide.
18:57: What Do You Hope To Accomplish Next Year and Beyond?
Technology drives kathy ireland® Worldwide. With a diverse and extensive portfolio, traditional methods to manage licensing activities aren’t efficient in today’s age. Kathy has recently started to champion the use of innovative software systems like Brainbase to her partners, especially during this time of uncertainty. Every brand is looking to achieve more next year and establish new long-term goals after the effects of COVID-19. Kathy is doing the same for her brand and she aims to ensure the solidity of her partners as well.
We had an amazing time getting to know Kathy Ireland more in-depth and hear her experience building kathy ireland® Worldwide into the global powerhouse brand it is today. You can listen to the full podcast episode through Spotify, iTunes, Google Podcast, and more. While you’re at it, be sure to subscribe to learn more about Brainbase and kathy ireland® Worldwide. On our next podcast, we’ll introduce another industry leader to gain more insight into how technology is influencing brands today.